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The purpose of the study was to identify (1) whether aspects of expectancy-value judgments (EVJ) of uses and gratifications, such as novelty, fashion/status, sociability and relaxation, influenced trust in augmented reality (AR) apps; (2) whether trust in AR apps influenced usage intention toward AR apps and online/offline store patronage intention and (3) the moderating effect of consumer self-determination.

Mobile users (n = 630) were drawn from a USA market research company. The proposed model was tested by structural equation modeling with maximum likelihood estimation.

The study found that trust in AR apps was a determinant of usage intention toward AR apps and online/offline store patronage intention. Novelty and fashion/status for EVJs of uses and gratifications affected trust in AR apps. Sociability for EVJs of uses and gratifications negatively affected trust in AR apps. Users' self-determination moderated the influence of users' trust in AR apps on usage intention toward AR apps and online/offline store patronage intention.

First, the study elaborates on the impacts of the underlying aspects of an EVJ model of uses and gratifications regarding AR apps on trust in AR apps and EVJ model's influence on usage intention toward AR apps and online/offline store patronage intention. Second, the results of the study suggest useful strategies involved in the development of consumer-driven AR apps that satisfy users' needs and desires.

The apparel industry must produce many different types of products in small quantities in shorter lead times. Trade journals and researchers have emphasized the importance of the right sewing system for achievement of high productivity rates. However, the findings of this research suggest that the actual technology of a sewing system is only one factor in achieving higher productivity. Product type was also highly correlated with high level of productivity. Considering the preliminary findings from this study, a manager should evaluate carefully the plant and the product before selecting a sewing system. Without more detailed analysis, managers should not change sewing systems just to get a new sewing system. The findings of this study suggest the need for more exploration of sewing systems including the impact on productivity.

The purpose of this paper is to identify attitudes, behaviors, motivations, and consumption patterns of potential and current consumers of organic cotton products in the Hawaii market.

Data were collected from face‐to‐face structured interviews from an intercept sample of 420 Hawaii consumers. Data were analyzed with descriptive statistics, chi‐square tests and correlation analysis to provide additional information about the association of variables.

Significant associations were found between gender and knowledge about organic cotton, between cotton preference and ethnicity, and between cotton preference and knowledge of differences among organic and conventional cotton. This study also found that people who preferred organic cotton were more likely to purchase organic products and were more concerned about the environment than people who preferred conventional cotton, and that people who owned organic cotton products were more eco‐literate than people who did not own organic cotton products. A profile describing characteristics of organic cotton consumers was developed which may assist organic product producers, marketers, and sellers.

This research only involved collecting and analyzing information from participants in Hawaii, therefore, more research may be needed to compare characteristics of potential organic cotton consumers in different regions of the USA.

In addition to providing researchers with further understanding of potential and current organic cotton consumers, this study may provide organic product producers and sellers further insight about their potential customers which may help develop better ways to market their products.

The purpose of this study was to explore the dimensions of apparel manufacturing strategy (i.e. cost, quality, flexibility, delivery time) and their relationship to style and sewing systems. U.S. apparel producers are seeking strategies that will make their production competitive to production in low wage countries. Two style types were defined: new styles and standardized styles. Results indicated that the production of new styles of apparel is related to the manufacturing dimensions of quality and delivery. The standardized style is related to the dimension of cost. Significant associations were also found between the multiple‐sewing systems used by plants and dimensions of manufacturing strategy (cost, delivery, and flexibility).

The purpose of this paper is to test a multilevel framework to further explicate how team leaders’ authentic leadership is related to their followers’ individual creativity.

This study is based on a questionnaire survey/analysis of analyses of multisource and lagged data from 63 team leaders and 428 followers in Taiwan.

The findings demonstrated that leader-member exchange (LMX) and team psychological safe climate mediated the positive relationship of authentic leadership on followers thriving at work. Furthermore, employee thriving at work sequentially mediated the positive relationship between authentic leadership and employee creativity. The author also found that indirect relationship of LMX with employee creativity through thriving at work was stronger when authentic leadership was higher.

The authors contribute to the existing understanding that authentic leadership relates to individual creativity through three multilevel mechanisms: leaders modeling their authenticity to develop and maintain their dyad-level exchange relationships with their followers (LMX), motivating the team, captured by team-level psychological safe climate and its members, reflected by employee-level thriving at work, and facilitating the relationship between LMX and employee thriving at work.

The purpose of this paper is to investigate the influences of natural content, food safety concern, health consciousness, and subjective knowledge on attitudes towards organic food and purchase intentions.

Samples are collected in Taiwan from April to May 2014 with a total of 252 returned effective questionnaires. The data are analyzed by structural equation modeling.

The results show that food safety concern and subjective knowledge have a significantly positive impact on attitudes towards organic food and purchase intentions, and natural content has a significantly positive effect on attitudes towards organic food. Moreover, it also shows that health consciousness and attitudes towards organic food have a significantly positive effect on purchase intentions. This study has found that subjective knowledge of organic food, health consciousness, and food safety concern are important factors impacting organic food purchase intentions.

This study provides organic industry to understand the consumer’s demand from the consumers’ perspective and as a basis for the future development of organic food.

The study results will provide a reference for the agricultural department of the government and the organic food promotion and education of organic food producers.

Defining and validating a map of related technologies is critical for managers, investors and inventors. Because of the increase in the applications of and demand for semiconductor lasers, analyzing the technological position of developers has become increasingly critical. Therefore, the purpose of this study is to adopt the technological position analysis to identify mainstream technologies and developments relevant to semiconductor lasers.

Correspondence analysis and k-means cluster analysis, which are data mining techniques, are used to reveal strategic groups of major competitors in the semiconductor laser market according to their Patent Cooperation Treaty (PCT) patent applications.

The results of this study reveal that PCT patent applications are generally obtained for masers, optical elements, semiconductor devices and methods for measuring and that technology developers have varying technological positions.

Through position analysis, this study identifies the technological focuses of different manufacturers to obtain information that can guide the allocation of research and development resources.

The purpose of this paper is to investigate whether there is a significant difference in consumer’s attitude and purchase intentions toward organic food and conventional food (non-organic food and non-genetically modified) under the influence of corporate social responsibility (CSR) for environmental protection in the context of global warming and frequent food safety issues.

To understand the triple bottom line(TBL) affect the consumers’ attitude and purchase intentions of organic food and conventional food from the consumer’s point of view, primary data collected via 363 valid questionnaires tested the conceptual model by structural equation modeling (SEM).

The results show that CSR has a significant influence on consumers’ perceived value. Moreover, perceived value is an important factor in affecting consumers’ attitude and purchase intentions. And consumers’ attitude toward environmental concern, food safety concern and CSR also have an indirect effect on purchase intentions.

The findings of the study would help corporations not only pursue economic profit but also keep a balance within the environment and the ecosystem, and serve as a reference to corporations to fulfill CSR for the goal of sustainable management.

Customer Support Knowledge of Customer Support Organization is one of the important assets of enterprises and “Customer Support Knowledge Management” is also the critical aspect of Business Knowledge Management; however, the attributes of Customer Support Knowledge are complicated, diverse, renewed rapidly and difficult to be managed. Thus, in order to design a successful Customer Support Knowledge Management System, apart from the consideration of “human” and “information technology” aspects, the concerns of attributes and Customer Support Knowledge and industry characteristics should be involved for meeting the requirements of Customer Support Organization and allowing the organization to acquire the competitive advantage of “Differentiation Service”. This research used the “Customer Support Knowledge Management System” in a high‐tech industry as an example and treated the end users of medical instruments in different types of hospitals in Taiwan which have received the support service of our company in recent six months as the population. The end users were mostly the nursing executives or ultrasonic wave technical personnel in intensive care unit and they had similar educational background and incomes and adopted the medical instruments such as physical supervision system, ultrasonic wave system, heart start or ECG machine produced by our company; the research method was to randomly treat the investigation results of the telephone customers’ satisfaction from respective 30 end users in the population three months before and after this system execution as the samples and use hypotheses to validate if the end users’ customer satisfaction significantly improved in terms of “Remote Support,” “On‐site Support,” “Service Turn Around time,” “Technical Competence” and “Service Manner” in order to understand the influence and managerial significance of execution of “Customer Support Knowledge Management System” on Customer Support Organization.

This study examines the relationship between food experience, emotion, place attachment, and tourists' revisit behavioral intention. A survey questionnaire is conducted on-site in Lukang and distributed to 408 tourists. The dimensions of food experience are established through factor analysis, and a hypothesized model of the relationships between the constructs is tested using structural equation modeling (SEM). The results indicate that tourists' food experiences included local flavor, media recommendation, local learning, life transfer, and interpersonal sharing. In addition, food experience has a significant impact on emotion and place attachment, and emotion has a substantial effect on place attachment. Finally, place attachment significantly impacts tourists' revisit behavioral intention. The study makes a significant theoretical contribution by identifying food experience, emotion, and place attachment as the salient predictors of heritage tourists' revisit intention. Furthermore, the study suggests that food experiences enhance effective bonding at tourism destinations.